About Us

TRAVERSE32 is an independent development and production studio which successfully bridges the gap between the entertainment and advertising industries. Our innovative approach collaboratively partners with leading filmmakers and creators in the development, production, and distribution of mainstream film and television content, fostering connections with audiences in meaningfully powerful ways. TRAVERSE32’s unique positioning includes the development of narrative and documentary projects from up and coming filmmakers and has resulted in notable releases of films directed by Academy and Emmy-winning directors, historic entertainment industry wins, and extraordinary monetization opportunities for brands and creators alike.  Backed by Mediabrands, which manages approximately $40 billion in marketing investment globally on behalf of clients across 130 countries, TRAVERSE32 holds deep relationships and the ability to create unique entertainment opportunities with and on behalf of its partners.


Henenberg and Gaul at the 2019 NYC premiere of 5B

Brendan Gaul
Co-Founder & Global President

As TRAVERSE32’s Global President, Gaul oversees development, acquisition, and distribution of original narrative and unscripted projects for the company around the world. 

Previously, Gaul spent 14 years as Founder and Head of Mediabrands’ UM Studios, where he pioneered a new model of brand-funded original entertainment content. His recent entertainment projects include the IFC Films-released DEAR SANTA for the United States Postal Service and the critically-acclaimed AIDS documentary 5B, which was acquired and distributed by RYOT/Verizon.

Brett Henenberg

Co-Founder & Global Head of Production

Brett Henenberg leads all elements of TRAVERSE32’s domestic and international film, television, and content productions.  Prior to TRAVERSE32, Henenberg served as Senior Vice President and Global Head of Production for UM Studios.  During that time, Henenberg produced a series of award-winning film and television projects including the 2019 Cannes Lions Jury Grand Prize-winning documentary 5B, which was also the first brand-funded film to ever premiere at the Cannes International Film Festival.

Previously, Henenberg spent nearly a decade producing high-profile entertainment content in the social good space.