March 26, 2021

Branded Content Studios Getting to Be a Real Scene

Global President Brendan Gaul speaks with the Association of National Advertisers about the future of branded content and how marketers should be evaluating work. Full Q&A via ANA.

January 15, 2021

Traverse32’s Brett Henenberg Navigates the Worlds of Entertainment, Advertising

Co-Founder and Global Head of Production talks about the studio’s genesis and plans for the future. Read more in Shoot.

December 17, 2020

Traverse32 Debuts on Heels of Successful Premiere of IFC Film’s Acquired Christmas Documentary Dear Santa

IPG Mediabrands Launches Development and Entertainment Company TRAVERSE32.  Read more in Variety, Shoot, Business Wire and Cynopsis.